Despite the growing popularity of online marketing initiatives, brochures and other tangible printed marketing material (such as Business Cards, Flyers, Post Cards) form an integral part of 'traditional printed marketing collateral'.
A well-designed brochure can be just effective if not more than a digital version. A printed version can become almost like a collectible item if the right information and visual effects are featured, drawing the customer to keep it at arm reach, when needing the service, at any given time, without having to worry where they saved it last or reloading the whole document again.
Now let's break down a few reasons why companies or small businesses should include brochures in their marketing strategies :
Brochures help capture the attention of potential customers
If you are an emerging business that has a smaller budget, this form of market is quite cost effective, (as you are given discounts when you print in bulk) and can attract only the desire customers
Pocket friendly compared to other marketing material such as magazines and newspapers.
A Brochures focus entirely on the business and its key offerings,ensuring the undivided attention of all potential customers who browse through them.
However to ensure a successful Brochure you must ensure the content is both interesting and informative and of cause broken up with supporting images, to draw the customer in.
They are versatile pieces of printed information, can be used for : Products, Services, Events, Menu's, Business overview.
Marketing campaigns are always about effective customer interactions and through the use of Brochures this generates leads for the sales teams to follow up, as it creates a tangible interaction with customers.
A printed brochure is easy to access and browse, compared to content from an e-mail or a website.
Brochures have multi-fold benefits for all your marketing purposes, the key factor for brochure printing is the quality of design, content, images, the paper and the ink which will inevitable determines the effectiveness of your marketing material.
As shown in the image below, A brochure design to market Olive rose Designs and the key services that it has to offer. This seamless design allows the customer to read the key points in a few minutes and have an understanding of what the business has to offer. It is generated to draw the customer gaze and not overwhelm them with to much text. It is important to have a nice even balance, to ensure the message is received and not lot lost.